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Chain Reaction - Giustospirito x Moretti Forni at SIGEP 2026

17 locations in Italy, 800,000 pizzas baked, 500,000 burgers served, 300,000 bruschettas and over 1,200,000 pints of beer poured.​ ​ Today we share highlights from the interview with Paolo Branchetti, founder of GiustoSpirito, Massimiliano Barca, Operations Manager, together with Mario Moretti, CEO of Moretti Forni.   Founded in 2010 in Rubiera, GiustoSpirito combines an artisan brewery and restaurant into a single format.​A business that has grown steadily over time and now counts 17 brew-restaurants across Emilia-Romagna, Lombardy and Romagna, with a strong identity that blends beer, Italian cuisine and conviviality into a unique experience.     What is your product philosophy?​P. Branchetti: We are an artisan brewery with a strong focus on quality. Our beer is neither filtered nor pasteurised, so it’s a product that must be stored and handled with great care. Everything related to food – pizza, burgers, dishes – follows the same philosophy: high-quality products, as artisanal and distinctive as possible, just like our beer recipes.     How did you choose Moretti Forni?​P. Branchetti: Over the years we tested many solutions: stone top, stone bottom, heating elements, different systems. Only about six years ago did we find the definitive solution. We mainly use S series for pizza and T series for other products, because we don’t do pizza alone: we also prepare burgers, meat and full restaurant dishes. Oven versatility is essential.     What role does technology play in managing a chain?​M. Moretti: Two elements are crucial: ease of use and repeatability. Technology must allow every operator to achieve the same result in a short time. The complex part is handled at company level. This way, people working in the restaurants can use the equipment easily. It’s also essential to be able to remotely monitor the equipment and intervene from a distance, to always guarantee the same level of quality.     How important are people in your model, and how do you balance quality and quantity in a chain?​M. Barca: People are central. Standardisation is essential, but without people who believe in the project and work carefully every day, it doesn’t work. Quality comes from the product, but also from the people who prepare it. ​ As for balancing quality and quantity, you need two things: procedures and people. Everything must be written down and replicable, but you also need people who put it into practice every day – along with, of course, high-quality ingredients.

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“Bella Napoli” wins the heart of Riga with Neapolis oven

How Roberto Franzoni stood out with quality pizza in Latvia   Bella Napoli opened in March 2024 in the centre of Riga, between the Old Town and the elegant Art Nouveau districts, in one of the most vibrant and international areas of the Latvian capital. Here, tourists, Nordic professionals, and an increasingly quality-conscious local clientele come together.We meet Roberto Franzoni, the owner of the pizzeria: “My story in Riga began over 25 years ago. I moved here when my son was born.”Roberto came to the restaurant business after an entrepreneurial career in real estate and marketing. There was no family tradition, only a passion for Italian cuisine and a simple initial idea: a small pizzeria that could grow over time. Within just a few months, however, the project took on a more ambitious scale.     The choice of the Neapolis oven With continuous opening hours from 12 p.m. to 10 p.m. and peaks of 50–60 pizzas per hour, the oven was a decisive choice. Roberto entrusted Moretti Forni and the Neapolis 6 after observing its performance in person.“I watched it carefully in operation at another restaurant and came to the conclusion: this is the oven for us.”The consistency ensured by its tireless power is the key element.“Even though it stays on all day, it always maintains consistent quality.”And on the busiest evenings:“The way it reacts when it starts handling many bakes one after another… the oven responds perfectly.”Stable temperature, uniform results, identical quality from the first to the last pizza.Neapolis guarantees the performance customers expect, with the cleanliness and ease of management of an electric oven.     The number one pizzeria in Riga “We created a pizza that sits in between, a bit crispier, but it’s not Roman-style and not as voluminous as contemporary pizza.”Bella Napoli positions itself as a gourmet pizzeria focused exclusively on pizza, with ingredients almost entirely imported from Italy.“I have excellence — for me, that is the standard.”Today, it is the number one pizzeria among more than 1,500 restaurant businesses in Riga, and its inclusion in the 50 Top Pizza Europa 2025 further strengthens its prestige.     The vision of a new business During SIGEP 2026, at the Moretti Forni stand, Roberto discovered the potential of the T series and shared his clear idea:“I would like to create a format that can be replicated quickly, that is standardised, with the great advantage of having staff who are not highly specialised yet can always deliver an excellent product.”A selection of signature pizzas starting from high-quality pre-baked finished with the Refining® process, with centralised production and scalable development.   We ask him: If you could go back, would you make the same choices again? Roberto answers firmly: “Absolutely!”    In Riga, Bella Napoli has become a benchmark thanks to precise choices: raw materials, entrepreneurial vision, and an oven capable of guaranteeing precision, consistency, and reliability, day after day.

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Chain Reaction - L'Osteria x Moretti Forni at SIGEP 2026

Over 212 restaurants across 10 European countries, more than 20 million pizzas served in 2025, and revenues exceeding €540 million. ​​Here’s an excerpt from the Chain Reaction interview with Mario Moretti, CEO of Moretti Forni, Stefan Höllen, Chief Supply Chain Officer of L’Osteria and James Elliot, Founder of Pizza Pilgrims. ​​Founded in 1999 in Nuremberg, L’Osteria has transformed the idea of Italian cuisine into an international casual dining format: extra-large pizzas, fresh pasta made in-house, and an atmosphere inspired by the traditional Italian osteria, designed for a global audience. ​A steady growth path with a clear focus on the future.​​What impact has Moretti Forni technology had on L’Osteria? ​S. Höllen: A few years ago, we ran tests in one or two restaurants using Moretti Forni. The process was quick, and we were very satisfied with the oven quality. We were using the S series in our restaurants. We promptly decided to switch to Moretti Forni. The new technology had a very positive impact on daily operations, which is why we chose to roll it out across all new openings. ​​Why did Pizza Pilgrims join the same group as L’Osteria? ​J. Elliot: Because Neapolitan pizza is still not very widespread in Germany. When L’Osteria asked us to bring Pizza Pilgrims to Germany, it felt like going back ten years to London, when Neapolitan pizza was something new. It’s a new challenge, and it’s exciting. ​​What does it mean to be a partner to major international chains like these? ​M. Moretti: It doesn’t just mean supplying technology. It means supporting the customer from the very beginning, during installation and throughout the entire relationship. It means listening to their needs and responding quickly to operational challenges. The added value is service: the ability to step in promptly and support the customer at every stage.

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GEP, a hybrid dark kitchen where pizza is born from sharing, grows with technology and aims for scalable quality

How the T series conveyor oven inspired a successful business model   GEP, short for Genuine Esposito’s Pizza, was born from an intuition – or rather, from a very specific moment. “The idea came from one of the three partners, the Esposito brothers, during a challenging period for another company within the group,” explains Luca Apolloni, General Manager. “They decided to diversify, bringing the skills developed over ten years in trade into a new project. And as true Neapolitans… what could they choose, if not pizza?” From the very beginning, the goal was clear: to create a high-quality product with a more modern, efficient management model. Careful analysis of food industry trends led to a simple but powerful observation: we have less time, and fewer people willing to take on a demanding role like that of a pizzaiolo. That insight sparked the project. In 2024, GEP was launched in Ancona as a production lab dedicated to pre-baked pizza bases, both for wholesale and retail. Soon after came the natural question: why not top them as well? This step marked the real take-off of the retail division, now at the heart of the brand’s evolution.     A forward-looking format with maximum customisation   The pizza shop is compact – just 28 sqm – yet impressive in terms of output. “We managed to produce over 300 pizzas on a Saturday, with three people plus one delivery driver.” The result comes from strong organisation and a carefully chosen model: a hybrid dark kitchen, inspired by Northern European concepts. Customers do not enter the shop. Orders are placed via app or an outdoor kiosk facing the street. The entire menu is available there, with a strong focus on personalisation: “Every pizza can be customised by adding or removing ingredients. Maximum flexibility.” Once the order is placed, kitchen monitors manage timing and workflow. Everything is digital: no paper, no transcription errors. “We eliminated downtime. We produce more, in less time, with less effort.” Daily production figures confirm the efficiency of the model: around 800 pizza bases per day, produced by just 3 people.     Choosing the oven: consistency, scalability and zero margin for error   When a business model depends on high standards, the oven becomes a strategic asset. From the start, GEP relied on T series conveyor ovens: T64E and TT96E for their location, and 2 TT98E and the new T65E for their lab. Initial awareness came from previous experience. “I had used P series and S series, but I had never seen a conveyor oven like this before. After participating in a Moretti Xperience, I was amazed by the quality of the product being baked. So, I thought: why not try it?”   The results confirmed his intuition: “Baking is always uniform. There is no human error: the oven works consistently, starting and finishing exactly when I tell it to. Every product comes out identical to the previous one.”   For multi-location expansion, replicability is crucial: “We want the exact same baking result in Ancona, in Tuscany, or wherever we open next. T series gives us that certainty.”   Technology adds an extra layer of control and peace of mind: “Even when I’m not in the lab, I can see everything from the SmartBaking App: which programme is being used, how the oven is baking, energy consumption. I can set different programmes for each dough and format.”   The oven also simplifies staff training: “It’s fully customisable. The operator selects the programme, confirms it, and the oven does the rest. It’s intuitive, fast, and signals when the target temperature is reached. It’s a huge help.” Asked to describe it in three words, the answer is immediate: “Uniform, efficient, easy.”     A pizza for everyone: a shared vision At the heart of GEP’s philosophy is sharing. “Pizza is made to bring people together. We wanted everyone to be able to eat here.”   Alongside the classic dough, the menu includes: Gluten-free pizza, produced on a dedicated TT98E T series Low-carb options Multiple formats to suit different preferences, from the classic round pizza to the baciata – “a closed pizza where the two edges meet.” When it comes to toppings, Italian preferences remain clear: “Margherita always comes first. Right after that is our Carbonara, one of our most loved pizzas.”   Between e-commerce, retail and the future of the brand   Today, GEP operates physically in Ancona and in Tuscany, in Figline and Incisa Valdarno (Florence), and runs its own online store. The vision is clear: “I believe physical shops will support e-commerce, not the other way around. The stronger the brand perception becomes, the more online sales will benefit.” The project continues to evolve, balancing retail locations, production labs and a concept built on technology and scalable quality. And for those looking to follow a similar path, there is one final piece of advice: “Never stop at the standard. The foodservice world can reach new horizons. We can always raise the bar of our ambitions.”

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“Degusto” and “Aromi”: in Umbria, the passion for contemporary pizza meets the power of Neapolis oven

Degusto was founded in Umbertide in 2018 thanks to an intuition by Alessandro Amico and his wife Romina, who at the time were working in the social services sector.Their growing passion for doughs led them to completely change their lives, and to choose two Neapolis 9 ovens for their very first pizzeria.   Just a few years later, in the summer of 2024, Aromi opened in Bastia Umbra: a natural summer extension of their original project. After years of using Neapolis and testing its reliability under pressure, they chose the Neapolis 9 once again.   The vision has remained unchanged from the beginning: creating a pizza rooted in tradition yet forward-looking, with carefully selected toppings, premium ingredients and meticulous attention to detail that truly defines their style.   And this vision has brought remarkable results: Featured among the “Best Pizzerias of 2025” by Dissapore and Garage Pizza Listed as “Excellent Pizzerias” in the 50 Top Pizza 2025 guide Recently awarded ‘Due Spicchi’ by Gambero Rosso   “We aim for a product of genuinely refined quality, but we remain a pizzeria accessible to everyone,” they explain.“We don’t want to be a formal or intimidating venue — we want a friendly place where people feel welcome.” Their customer base reflects this philosophy: families, young people, groups of friends.A varied audience looking for a warm atmosphere and a high-quality product. Weekends bring impressive numbers. On Saturdays alone, they bake between 300 and 450 pizzas, reaching 700–800 pizzas over a three-day period.Such volumes require organisation, precision and — above all — equipment they can rely on.   Why they chose Neapolis: a considered, hands-on decision   Before purchasing their oven, Alessandro and Romina travelled to observe other pizzerias already working with Neapolis. “We did a lot of research,” they explain. “We visited other pizzerias to test the oven in person and see how it behaved in high-volume environments.” The conclusion was crystal clear:“Neapolis was the oven that best suited our type of product. It was the only electric option able to guarantee real consistency and quality, even under pressure”.   They bake at very high temperatures, above 440°C.“For us, stability is essential. Neapolis loses at most 2 or 3 degrees, even at peak times. It’s precise, consistent… practically unstoppable.” Daily management is equally straightforward: “At first it seems unusual, but its philosophy is simple: the less you touch the pizzas, the better it works. Every batch bakes evenly. There’s no need to turn them.”And there’s one detail that surprises everyone: “It’s incredibly easy to clean. At night we simply close its door, and it cleans itself.”   Neapolis also transformed the staff wellbeing:“With two Neapolis ovens running, the dining area doesn’t overheat. The insulation is excellent, dispersed heat is minimal, and the room stays comfortable.” Energy consumption has also changed dramatically: “Compared to the oven we had before, our energy use has practically halved.” And then there’s the convenience of remote control: “With the SmartBaking app I can manage the ovens from 300 km away — set timers, check temperatures, monitor how the ovens are performing in the other pizzeria. It’s incredibly convenient.”   Dough, toppings and an identity built over time   Their dough is the result of five years of work and fine-tuning. “At the beginning, the product could change even within the same day. Now it’s completely stable: the pizza is always the same.” The result is a modern Neapolitan pizza: crisp on the outside, soft and melt-in-the-mouth inside, with a well-defined aromatic profile. For toppings, the philosophy is simple: premium ingredients, from Italy and beyond. “We use Campania buffalo mozzarella and burrata from Andria, but we also enjoy experimenting with ingredients such as Blue Stilton or Japanese meet.”   Memory and tradition also play a role, as in the Antichi Sapori pizza inspired by Sunday lunch:“Sagrantino-braised beef, a potato cream reminiscent of purée and a Merlot reduction.” Among the customer favourites: Umami d’Autunno, Spicy Boom, Viola in Fonduta and Essenza di Pomodoro, a pizza that uses different textures of the same ingredient.   A Clear Vision for the Future   For anyone planning to open a quality pizzeria today, their advice is straightforward: “Don’t cut corners on technology and equipment. They help us, they save us time and they’re essential to maintaining quality.”   When asked to describe Neapolis in three words, the answer comes immediately: “Precise, consistent and tireless. It never stops.”

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Neapolis Pizza Oven: The Secret Heat Behind the Pizzas at Café Grensen

At Café Grensen in the heart of Oslo, everything revolves around dough, fermentation, and quality ingredients. For general manager Waldemar Jahnsen, pizza, bread, and fermentation are more than just food – they are the foundation of the café’s atmosphere and guest experience. With Moretti’s Neapolis pizza oven as the beating heart of the kitchen, Café Grensen has become a meeting place where coffee culture, bar culture, and food blend seamlessly into one holistic experience.   A Concept Without a Concept When asked about the concept behind Café Grensen, Jahnsen smiles. “Café Grensen is in many ways a continental café. It’s timeless, and I would actually say we don’t really have a concept. We’re almost concept-free.” For Jahnsen, the goal isn’t to define a rigid theme but to recreate the feeling of European café culture. “I lived for several years in Portugal and worked with Spanish cuisine, but more than anything I love the culture of simply going to a café. The idea is that Café Grensen should be a meeting place – a spot people return to because it feels warm, informal, and inclusive.”   Coffee, Beer, Wine – and Dough as the Golden Thread To be a true meeting place, you need the basics: good coffee, good beer, good wine – and, if you’re lucky, some good cocktails. But when it comes to food, the golden thread is dough. “We care about fermentation – whether it’s sourdough-based sandwiches or Neapolitan pizza cold-fermented for a minimum of four days. Dough is our red line, from cinnamon rolls and Berliner pastries to sourdough bread and pizza. Served with butter, cheeses, cured meats, and small plates, it ties everything together.”   Pizza as a Social Anchor Why is pizza so central to the menu? Jahnsen points to its universal appeal. “Pizza is something everyone likes – whether you’re five or ninety-six. It’s inclusive, and it’s made for sharing. You can order small plates like pata negra ham or mortadella sandwiches, and then share a pizza on top of that. It becomes a fun and social experience.” The bestseller is the Diavola, inspired by Naples – a spicy classic with Calabrese salami. “We also sell a lot of pata negra, the world’s best ham, at a fair price. We want guests to feel just as welcome ordering a black coffee or a beer as they are sitting down for a full meal. Pizza makes sure nobody feels excluded.”   The Neapolis Advantage To deliver pizza at the highest level, heat is everything. “We say: in crust we trust. To make the dough pop, you need the heat,” Jahnsen explains. That’s why they chose the Moretti Neapolis pizza oven. “Moretti was the first to create an electric oven capable of reaching extremely high temperatures. Neapolis gives us stable results, every single time. Gas or wood is fun, but it’s harder to maintain consistency. Neapolis gives us full control.” Design also mattered: “The oven has a nostalgic look, which fits us perfectly. We are a nostalgic café, but also very much in the present. It needs to be efficient and reliable, but also evoke a sense of homeliness.”   A Historic Location with a Low Threshold The name Café Grensen is rooted in the history of the area. “We discovered the old Grensen Kafeen, one of the oldest cafés in the neighborhood, and decided to carry the name forward. A café should lower people’s shoulders – it’s the lowest threshold to enter anywhere. For us, it’s far more important to be a café and a meeting place than a restaurant.” And that’s exactly the feeling guests encounter: soft background music never too loud, a courtyard that Jahnsen calls “one of Oslo’s coziest,” and an atmosphere where it feels natural to drop by for either a coffee or a full pizza meal.   Cozy First – Then Food and Drinks For Jahnsen, the order of priorities is crystal clear: “Number one: it has to be cozy. Number two: the people who work here. Number three: the restrooms. And only number four: the food and drinks – in that order.” He continues: “There are places in Oslo with bad food and drinks, but they’re still full because the atmosphere and the people are great. Atmosphere is what matters most. But when you add top-quality ingredients, professional equipment, and an oven like Neapolis, the experience becomes complete.”   Collaboration with Berg & Dahl Café Grensen’s journey has also been shaped by collaboration. “Working with Berg & Dahl has been a very positive experience. Professional, attentive, and surprisingly smooth compared to other projects I’ve been part of. The cooperation between the construction process, the interior architect, and us as users worked extremely well. Andrei from Berg & Dahl was patient, listened carefully, and helped model the solutions. We felt truly supported throughout.” The entire process took two and a half years, and Jahnsen is proud of the results. “We had time to get things right, and we ended up with solutions that work in practice. For us, the most important thing is that the kitchen and bar are open and personal – there’s no hiding here. Everything is visible, and that’s what creates the atmosphere.”   The Trinity of Café Grensen When asked to summarize what matters most, Jahnsen returns to his “holy trinity”: dough, tomato, and heat. “With San Marzano tomatoes, cold-fermented dough, and the heat from the Neapolis oven, we have everything we need. That’s the foundation of great pizza. The same applies to Café Grensen as a whole: food, drinks, and coziness. If one element falls away, the other two still stand.” And that, perhaps, is what makes Café Grensen more than just a café. It’s a place where warmth – both from the oven and in the atmosphere – is the most essential ingredient.

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HOST Milano 2025: the most advanced Moretti Forni experience ever

At Fiera Milano, 17–21 October 2025 | Hall 5 | Stand E03 E09 F04 F10 HOST Milano has always been one of the main international stages for Moretti Forni, the ideal showcase to present innovations designed to reshape the processes of professional baking.The 2025 edition will be no exception: visitors will discover a unique space filled with technology, research, design and future. At the heart of this year’s exhibition will be serieT T65E, the latest evolution in conveyor ovens.With its new 50 cm belt, this model meets the growing demand for New York-style pizza baking: high productivity and efficiency, with halved baking times — all while maintaining consistent, artisanal quality. Alongside this debut, VISION will make its first appearance: the AI system for serieT ovens that automatically recognises the product entering the oven and adapts baking parameters according to its initial condition (fresh, parbaked, chilled or frozen). VISION is an innovation tailored to each specific business, allowing you to unlock the oven’s full potential automatically based on your production style. This technology minimises human intervention, ensuring replicable quality and continuous operation, the perfect solution for chains and high-production laboratories. Refining® – the exclusive method that divides the baking process into two distinct phases – will be at the core of the Moretti Forni space.This approach allows operators to pre-bake pizza bases in advance and finish them during service, guaranteeing the same quality as a freshly baked product.An ideal model for structured businesses and chains aiming to deliver consistent excellence on a large scale. Every day, from 11AM to 5PM, every 90’, visitors can attend the “EASY, FAST, GOOD” shows, dedicated sessions on Refining® showing all its potential and possible applications through live demos. Inside the stand, guests will also be able to discover and see the company’s full range of ovens in action. Creating quality in an efficient and sustainable way is the challenge of Moretti Forni’s Industry 5.0, with smart ovens that simplify daily operations while ensuring control, automation, and continuity.Algorithms and autonomous energy management minimise waste and downtime, while an ecosystem of functions monitors every stage — from pre-baking to Refining®. Technology becomes a true ally for restaurants, chains, and production hubs: replicable results, streamlined processes, high productivity, and top-notch quality. 📍 Hall 5 | Stand E03 E09 F04 F10📅 17–21 October 2025 – Fiera Milano

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Silvia Ciccolini wins over Fabriano with her pizza full of personality

Cicci Pizzeria: a journey of research, vision, and the perfect Neapolis bake   In the heart of Fabriano, among the streets of a city where tradition is a way of life, a project born from a visceral need took shape: the desire to share a passion. This is how Silvia Ciccolini created Cicci Pizzeria, a place where pizza becomes both research and vision. Her journey began almost by chance at 19, in a local pizza-by-the-slice shop near home. “I knew the girls working there, and I started almost as a joke.”After 10 years in that same pizzeria, came the turning point: France.“In 2019 I moved to France. I tested myself in hospitality: kitchen, pizzeria… everything in another language.”An experience that shaped her deeply: “I met so many people, different cultures. I’ve always believed there’s something to learn from everyone.” After three and a half years in French restaurants, Silvia returned to Fabriano and decided to open her own place. In September 2024, Cicci Pizzeria was born. “I developed this dough on my own. Nine months of experimenting and retesting until I reached the product I wanted: a digestible pizza. And above all, I wanted to debunk the myth that pizza is just a cheat meal, you can enjoy it and still feel good.” The discovery of Neapolis: love at first sight The choice of oven came after several experiences: “At first, we thought of the S series by Moretti Forni, which I had already used in France. Then one day I tried a pizza baked in a Neapolis oven. I didn’t know what oven was, so I asked the pizza chef, who took me into the kitchen to show me. That’s when I fell in love.” How does Neapolis perform with your dough? “My pizza turns out really crisp, light and easy to digest. The temperature never drops: I can run a whole service with perfectly consistent heat.” Even beginners find Neapolis easy to manage: “The guy working with me had never made pizza before. After just a few days he felt comfortable. You don’t even need to turn the pizza, unlike with other ovens.” A personal pizza with perfectly timed baking Silvia describes her dough as “my pizza”. It doesn’t follow Neapolitan or contemporary school.“It has 73% hydration, about 48 hours of fermentation, including 24 hours in biga. We worked on melt-in-the-mouth texture: I wanted a pizza that dissolves in your mouth, almost without needing to chew.” Baking is at 380 °C for three and a half minutes. “We’re meticulous. Timed. With this bake we get a pizza that doesn’t collapse, the slice has to stand up.” Silvia admits: “I opened saying I wouldn’t do gourmet pizza. Inevitably I ended up there, because by working with fresh ingredients, making everything ourselves, even the creams, we became gourmet.” Cicci Pizzeria changes its menu regularly and avoids the usual combinations. “I like to break the rules a little, create daring toppings, but always well thought out. Customers respond positively; they’re looking for something different.” Among the favourites are: La Cicci: mozzarella, Parma ham, juniper fig jam, gorgonzola and taralli crumble. A pizza with meaty Lampedusa anchovies on a yellow tomato base, with stracciatella, Riviera olives and oregano. A pesca di spada: fior di latte, nectarine peaches, swordfish carpaccio, curly endive and citronette. Neapolis: not just for service hours Neapolis also supports Silvia beyond service times:“I use EcoStandby™ mode when there are long breaks between services. And in the morning, with the oven off, I cook cherry tomatoes, courgettes… it stays at 200–250 °C and I can work. Then I switch it on and start with pizzas.” And when it comes to speed? “It reaches temperature quickly. If I switch it on in the morning, within an hour we’re ready.” The next goal: Gambero Rosso’s award Silvia has a clear target: “The Gambero Rosso award (called ‘spicchio’ aka slice). We’re putting all our energy into it. The menu is solid, and now we’re focusing on excellent service: there must be balance between the dining room and the kitchen.” Her advice for those dreaming of opening a pizzeria? “Don’t rush. Get experience, learn about ovens, put yourself to the test. Really understand what you want to create, and choose the equipment that makes it possible. I recommend going to the Moretti Xperience demo. I knew exactly the pizza I wanted to make, and it helped me find the right oven.” A name, an identity Cicci has been Silvia’s nickname for over 16 years. “Everyone would say ‘let’s go to Cicci’, so it just made sense to call it that.” Today, it has become a recognisable brand, almost an extension of her personality: authentic, determined, and endlessly passionate. In this corner of Fabriano, Silvia has found the oven that enhances her dough. With Neapolis, she has built the perfect balance between precision and creative freedom.

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